ReImagine Hillsdale

San Mateo | CA

Plan to Place, in partnership with Gehl, collaborated closely with the City of San Mateo and the community to implement a comprehensive engagement plan for the Reimagine Hillsdale Project. Plan to Place’s role was pivotal in capturing and distilling the voices of the community to shape the future of Hillsdale Shopping Center. As the retail landscape and broader sectors like housing, sustainability, and economic vitality face significant changes, the firm focused on ensuring that Hillsdale's evolution aligns with the community's needs and the city's 2040 General Plan. Through planned engagement activities, the firm facilitated advisory group and stakeholder meetings with residents, youth and senior groups, the business and development community, and regional agencies. Additionally, Plan to Place prepared virtual platforms, enabling broader access to the planning process through online media and feedback forms, and coordinated site tours to gather diverse perspectives. By teaming with community partners, we successfully extended the project's reach, ensuring that all community segments were included in this transformative effort.

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